We got you!
Custom Brand + Packaging Design
Don't Settle for Plain Packaging
Introducing 'The Unboxing Experience' package. Our signature brand design paired with fun, functional and Insta-worthy packaging design for a “buy” to “unboxing” experience that makes your customers grin (and wins loyal repeat fans for your biz)!
Does this sound like you?
You struggle with creating consistent branding across your packaging
Your packaging doesn’t communicate your product’s benefits and features effectively.
Your packaging design is unappealing, customers may pass it over for your competitor’s product.
Your packaging design is forgettable, customers may not remember your brand or product.
You may not have a deep understanding of packaging design best practices, such as materials, printing techniques, or regulatory requirements.
Your brand and packaging designs are not optimized to be on the shelves of retail stores.
Then we can help!
Get the ingredients that will help you stay cohesive across your brand and packaging
Have your packaging sale for you on the shelf and let your brand connect with the people who are obsessed with your brand and products.
Enhance brand recognition and recall with creative and memorable packaging designs that stand out on the shelves.
Here is how we make that happen:
Our recipe to building brands:
Step 1
Prep
We will gather some of the basic, yet important, information we need to know about your brand, products, and goals before our brand strategy call.
This is also when we would have you send us your container or dieline if you have it selected. Need help choosing your packaging? No worries, I can help.
Step 2
Strategize
During our Brand strategy workshop, we will uncover your brand’s secret ingredient that will allow you to stand out from your competitors, get a better understanding of your ideal customers, and figure out how we will position your brand. All this will take place on zoom for 2+ hours in the span of two days. (Plus you get a coffee on us. 😉)
Step 3
Art Direction
After we have done some research and gained clarity on your brand foundations, we will start thinking about the design style that we want to take your brand towards; based on the strategy we have developed. This will take form as a stylescape (think of it as a in-depth mood board) where we will collaborate on choosing the art direction.
Step 4
Design
Now to the exciting part! We will go into our little design cave with our cup of tea and start designing the logos, color palette, fonts, labels, packaging, and any other collateral that we agreed on. Once we are done with the first draft and mocking up our packaging designs, we will come back to present our design choices. This will be the perfect moment for you to give us any feedback (if any) as we finalize your brand identity and package design.
Step 5
Launch
Then, of course, once everything is finalized, we will prep the files to be print ready so you can send it off to your chosen printer/manufacture and create your brand style guide which will be your go-to reference to staying visually consistant. As a bonus, we will also help you come up with launch ideas and/or design marketing collateral that will help bring buzz to your new and improved brand.
The ingredients you may need
- Everything from the Brand Brunch package
- Custom Designed Packaging for your line of products (Bags, Boxes, cartons, labels, etc.)
- Print collateral of your choice (i.e. Tissue paper design, Thank you card, Inserts, Stickers, Tape design, Tags, etc.)
- Final digital files ready to send off to manufacture/printer
- Bonus: Our list of recommended printers for your print needs
Investment ranges from $4k-$12k
*Price varies on business needs
Why Us?
As a latina raised by immigrant parents, I get how difficult it can be to make the few resources that you do have work for you. My goal is to help those who have the desire and drive to make a positive difference in their community, pave the way for the future generation towards generational wealth, and of course make your dream biz a reality.
I too, was afraid and unsure about becoming an entreprenur, but here I am doing the thing! And I want to help you go through this entreprenur journey.
We aren’t the kind of people who gatekeeps or leaves you hanging after our project, we aim to be your design partners for years to come!
Case Study
Destiny's Pops
Branding + Packaging + Website + more
Destiny came to us to help create an elevated experience for her customers. After 12+ years in business, it was time to revamp her DIY brand into a more professional and consistent brand experience. We redesigned everything from the logo to packaging architecture and the custom website. Now, Destiny can create a more consistent and professional content that will last for years to come.
- Your brand has a bigger purpose than just yourself and have the drive to make an impact.
- You trust us to make design decisions based on our expertise.
- You are ready to invest in your business and understand that a brand is not just a logo .
- You have a great understanding of who your ideal customers are and how to serve them.
- Your product formulation is set and you have all the product info needed to create FDA approved labels.
This isn't for you if:
- You think you just need a new logo.
- You want us to just execute your idea without our collaboration.
- You don't have the funds to invest in custom branding just yet (we may have alternative solution for you).
- You have no idea on who the people you are trying to serve nor how to serve them.
- You are still testing out your product formulations
FAQs
Have questions? We're here to help!
Absolutely! We’d be thrilled to assist you in designing your packaging with your existing brand identity. Our process involves reviewing your brand logo and assets to ensure they align seamlessly with your packaging format. If any adjustments are necessary, we’ll discuss potential redesign or revamping options for your brand’s identity design. Our aim is to guarantee that your brand not only makes a lasting impression but also remains recognizable and functional. Your satisfaction is our priority, and we’re dedicated to crafting packaging that perfectly complements your established brand identity.
Feel free to reach out to us with your branding details, and we’ll work closely with you to create packaging that truly represents your brand in the best light possible.
These services aren’t like an all-you-can-eat buffet. Instead, we tailor our prices to match your project. With this in mind, the typical price range for a project can range from $2k to $12k based on the scope, timeframe, and size of the business. For more info, please download our Design Kitchen Investment Guide and apply to book a free discovery call so I can give you a custom quote.
We love working with brands in different industries such as the food/bev, beauty, hair care, pet and lifestyle brands especially if you are women-owned, eco-friendly, and/or POC brand. However, we choose to work with brands that share similar values, truly care about their customers, and are passionate about making quality products. If you love what you have seen us do for other amazing brands, apply to book a free discovery call and let’s find out if we are a good fit (like chicken and waffles).
For Brand and Packaging projects, we require a non-refundable deposit. Our projects are then divided into two or three monthly installments depending on your payment plan. All payments are securely made through our easy, online app Dubsado + Stripe. The first month would be your deposit and the remaining payments would be paid monthly; not by milestone.
Sorry, we do not offer refunds for deposit or paid invoices. We work hard behind the scenes, and we believe we deserve to be compensated for that.
Every project is different, and we’ll let you know your exact timeline once your application has been approved and your project has been locked into our calendar. As a benchmark, expect to set aside at least 3 months for brand and packaging projects, while custom gifs may take three weeks.
Easy! We’re passionate about true collaborations which means honest communication throughout your entire journey. Depending on your project, you’ll have around 2-3 revision periods to refine your design. Worried you’ll need more than that? Don’t be. We’re continually improving our process and are confident we’ll have your design dished up hot before your revisions run out. And if the unexpected happens and you do need more, you can add on another round of revisions at our hourly rate.
If there were a degree in environmentally friendly visual design, we’d have it! We are constantly learning the ins, outs and intricacies of creating eco-friendly packaging so we can help you research and incorporate packaging that is kind to the environment. We’ll also help you source printers with the same ethos so your packaging is pro-planet from concept to distribution.
A great brand is not based on how cool your logo looks. At Palm & Palma, we believe that a brand is built with high-quality ingredients used across your customer’s journey. A logo is just one ingredient in the whole meal. But branding stretches beyond the visuals; it’s what the people think about your brand. Which is why we create strategic-based designs to ensure we serve you the best we can.
I will let you in on a surprise. Although we specialize in creating brands + packaging, we are open to expanding our services to website design upon request for our current/past clients. It can be in a form of a VIP Design Day or a monthly retainer. This way you will get continuous support from your design partner (aka Lisa).
Let's create a brand that makes an impact!
Book a cafecito chat to see if we are a good fit for your needs!