Craft Your Legacy. Design for Impact.
Helping purpose-driven founders craft compelling brand experiences that connects, captivates, and converts.
Services
Helping BIPOC Founders Shine
We understand the unique challenges you face as a purpose-driven BIPOC founder. From standing out on crowded shelves to building a cohesive online presence, We’re here to help you overcome these hurdles with strategic, high-quality design.
Menu of Services
Shelf-Ready Brand
Brand + Packaging Design
In the pre-launch phase or looking to rebrand? We develop a cohesive brand identity and create packaging that speaks directly to your target audience, ensuring a seamless and attractive brand experience.
- Achieve an extra layer of legitimacy with a professional brand that propels your business to the next level.
- Set your brand up for a sustainable, successful future.
- Expand your brand assets across a variety of platforms to attract new fans, followers and future customers.
- Have your packaging sell for you!
- Create a brand experience that will have your customers come back for seconds.
- Custom Brand Identity Assets
- Brand Style Guide
- Product Packaging
- Concept Ideation
- Secondary Packaging/Inserts
Packaging Pantry
Packaging Design in 2-weeks!
Need a quick turnaround for up to 3 packaging designs or updates? Our Packaging Pantry service delivers professional packaging design in just two weeks, ensuring your products always stand out on the shelves or online.
- Increase your brand recognition so your dream customers can spot your style a mile away.
- Perfect for seasonal release, a limited edition product, or a quick revamp.
- stay agile and responsive to market needs, ensuring your products always stand out on the shelves (or online).
- Designed for speed without sacrificing quality.
- Product Packaging (Up To 3 SKUs)
- Concept Ideation
- Secondary Packaging/Inserts
- Printer Recommendations
- Packaging Mockups
Cart-Ready Brand
Brand + Packaging + Shopify Design
Looking for a comprehensive design overhaul? We create a strong brand identity, stunning packaging, and a user-friendly Shopify website to ensure your brand is strategically positioned for success.
- Comprehensive Overhaul: All-in-one service for brand identity, packaging, and Shopify website design.
- Cohesive Brand Presence: Ensure a consistent and compelling brand experience across all channels.
- Strategic Positioning: Strong brand identity and packaging that tells your story and appeals to your target audience.
- Seamless E-commerce: User-friendly Shopify website designed for an intuitive shopping experience, driving conversions.
- Brand Strategy and Identity Design
- Primary & Secondary Packaging Designs
- Shopify Website Design & Development
- Comprehensive Brand Guidelines
- Packaging Mockups
Our Services
The Design Menu
Finding Your Brand's secret Recipe
Brand Strategy
You wouldn’t bake without a recipe, right? So, don’t build your brand without figuring out your brand foundations. We will uncover your brand’s ingredients before you invest in designing your brand identity. This is our signature 1:1 brand strategy workshop where we will uncover things like your brand’s differentiator, why anyone should care about your brand, and how to attract your people.
Investment: $1,850
- Dive deep into the heart behind your brand
- Gain clarity on your brand and how it will connect with your ideal audience
- Figure out what make your brand stand out from the rest
- Set your brand up for a sustainable, successful future
- A one-on-one, 3-hour virtual brand strategy sessions separated into 2 days (Collaboration with CopyCrush for brand voice development)
- Brand Strategy PDF document with the Brand Voice Guide
- Recording of the call
- Art direction in the form of a stylescape / moodboard
The Unboxing Experience
Brand + Packaging Design
Our signature brand design paired with fun, functional and Insta-worthy packaging design for a “buy” to “unboxing” experience that makes your customers grin (and wins loyal repeat fans for your biz!)
Investment ranges from $4k-$12k
- Increase your brand recognition so your dream customers can spot your style a mile away.
- Expand your brand assets across a variety of platforms to attract new fans, followers and future customers.
- Have your packaging sell for you!
- Create a brand experience that will have your customers come back for seconds.
- Everything from the Brand Brunch package
- Custom Designed Packaging for your line of products (Bags, Boxes, cartons, labels, etc.)
- Print collateral of your choice (i.e. Tissue paper design, Thank you card, Inserts, Stickers, Tape design, Tags, etc.)
- Printing coordination assistance (optional)
- Final digital files ready to send off to manufacture/printer
The Brand Brunch
Brand Identity Design
Custom-crafted brand design stirred with thoughtful strategy and sprinkled with original style so you can make a positive impact and generate sustainable success for years to come.
Investment ranges from $2k-$3k
- Achieve an extra layer of legitimacy with a professional brand that propels your business to the next level.
- Stir up hunger for your one-of-a-kind brand, biz and products.
- Set your brand up for a sustainable, successful future.
- Brand Strategy 2-Day Workshop (Collaboration with CopyCrush for your brand voice development)
- Custom logos (includes Primary logo, alternative logos, and favicon)
- Color palette
- Font pairings
- Up to 10 brand icons or illustrations
- Any other collateral you may need (ex: business card, Thank you cards, social media templates, etc)
- Full in-depth brand guidebook (PDF)
- Bonus: Set of custom branded gifs/social stickers
Gimme The Goods
Illustration For Merchendise
It’s not the size of the package that matters; it’s the style. Infuse your merchandise with flavor and flair with professionally illustrated merchandise that resonates with your loyal brand fans.
Starting at $250/design
- Set the foundations for customer love, loyalty and referrals.
- Create a meaningful and memorable experience that invites your audience to be part of your brand’s community, club, or cause beyond the online space.
- Cultivate additional revenue streams with a product suite that looks irresistible to unwrap.
- Custom artwork for merchandise Design
- 2-3 concept sketches to choose from
- 3 revisions,
- Color codes
- Final file set-up for printer/manufacture
Get a Taste
Our Secret Sauce?
Strategy + creativity
Ever wondered why other businesses are hitting sales records … while you’re struggling to get stragglers through your online doors? It all comes down to strategy…
Here at Palm and Palma, we cook your conversions from the ground up by starting with a thoughtful strategy that supports you to position yourself to stand out in a saturated market.
But this isn’t some store-bought sauce. Your Palm & Palma strategy is made from scratch and completely customized to attract and connect with your unique ideal customers, so they consistently choose YOU over your competitors.
You’re On A Mission To Make A Positive Change
You are motivated by a strong aspiration to challenge unsustainable or unethical practices in their industry, firmly believing that your business has the power to serve as the spark for driving positive change.
You Value The Power of Design
You trust our expertise and skills and realize that design has an important role on how your audience preseves your brand.
You Are An Action Taker
You have a dream but you are determained to make it happen (and so are we)! We will challenge you to look at your brand from different points of views and help you get one step closer to your brand goals.
Let's Start Cook'n
1. Inquire
Start by telling us a bit about your business and mission. This helps us get a sense of where you are and where you want to go.
2. Schedule a call
After reviewing your enquiry, I will be in touch to schedule a 15-minute call. This is our opportunity to connect, discuss your goals, and answer your questions.
3. Let's start oven
Book your Brand Recipe Session and fill out the questionnaire before your session. From there, we will both have the ingredients we need to start executing your action plan and start cook’n the brand your community craves.
FAQs
Have questions? We're here to help!
These services aren’t like an all-you-can-eat buffet. Instead, we tailor our prices to match your project. With this in mind, the typical price range for a project can range from $2k to $12k based on the scope, timeframe, and size of the business. For more info, please download our Partnership Guide and apply to work with us.
We love working with brands in different industries such as the food/bev, beauty, hair care, pet and lifestyle brands especially if you are women-owned, eco-friendly, and/or POC brand. However, we choose to work with brands that share similar values, truly care about their customers, and are passionate about making quality products. If you love what you have seen us do for other amazing brands, apply to book a free discovery call and let’s find out if we are a good fit (like chicken and waffles).
For Brand and Packaging projects, we require a deposit of 35% to begin your strategy workshop. Our projects are then divided into two or three monthly installments depending on your payment plan. All payments are securely made through our easy, online app Dubsado + Stripe.
Sorry, we do not offer refunds for deposit or paid invoices. We work hard behind the scenes, and we believe we deserve to be compensated for that.
Every project is different, and we’ll let you know your exact timeline once your application has been approved and your project has been locked into our calendar. As a benchmark, expect to set aside at least four months for brand and packaging projects, while custom gifs may take three weeks. For more details, please download the Design Kitchen Investment Guide.
Easy! We’re passionate about true collaborations which means honest communication throughout your entire journey. Depending on your project, you’ll have around 2-3 revision periods to refine your design. Worried you’ll need more than that? Don’t be. We’re continually improving our process and are confident we’ll have your design dished up hot before your revisions run out. And if the unexpected happens and you do need more, you can add on another round of revisions at our hourly rate.
If there were a degree in environmentally friendly visual design, we’d have it! We are constantly learning the ins, outs and intricacies of creating eco-friendly packaging so we can help you research and incorporate packaging that is kind to the environment. We’ll also help you source printers with the same ethos so your packaging is pro-planet from concept to distribution.
A great brand is not based on how cool your logo looks. At Palm & Palma, we believe that a brand is built with high-quality ingredients used across your customer’s journey. A logo is just one ingredient in the whole meal. But branding stretches beyond the visuals; it’s what the people think about your brand. Which is why we create strategic-based designs to ensure we serve you the best we can.
I will let you in on a surprise. Although we specialize in creating brands + packaging, we are open to expanding our services to website design upon request for our current/past clients. It can be in a form of a VIP Design Day or a monthly retainer. This way you will get continuous support from your design partner (aka Lisa).