What's your
secret sauce?
Brand Strategy Workshop
Unlock the Secret Recipe to Your Brand's Success
You wouldn't bake without a recipe, right? So, don't build your brand without figuring out your brand foundations. This is our signature 1:1 brand strategy workshop where we will uncover things like your brand's differentiator, why anyone should care about your brand, and how to attract your people.
Does this sound like you?
Struggle to convey authenticity and build trust with your audience
You struggle to deliver a consistent and memorable customer experience
You may find it challenging to truly understand your target audience, leading to ineffective marketing efforts and missed opportunities to connect with the right customers
Struggle to differentiate your brand in a crowded market
Struggle to craft compelling and impactful messaging that effectively communicates its unique value proposition and resonates with the target audience
Struggle to build brand loyalty with customers
Then you need to dive into your brand's foundations
Gain clarity and focus on your brand's core values and unique selling proposition, helping you stand out in a crowded marketplace.
Improve your understanding of your target audience and how to effectively reach them, resulting in increased engagement and sales.
Identify opportunities for growth and expansion. With a well-positioned brand, you'll be ready to take over the world (or your market, at least).
Here is how we make that happen:
Our recipe to finding your secret sauce:
Step 1
Prep
We provide you with a pre-session questionnaire to gather essential information about your brand, including its history, core values, unique selling points, and target audience. This questionnaire helps us prepare for the brand strategy session and tailor our approach to your specific needs.
We will also conduct some research and analysis of your industry, competitors, and target market. This step helps us identify market trends, uncover opportunities for differentiation, and gain insights into your brand’s competitive landscape.
Step 2
Strategize
During the brand strategy session, we collaborate closely with you to dive deeper into your brand’s identity, positioning, and messaging. We discuss your brand’s personality, values, and desired perception to define a solid brand foundation. All this will take place on zoom for 2+ hours in the span of two days. (Plus you get a coffee on us. 😉)
Step 4
Brand Messaging Development
After the strategy session, we work with our brand messaging expert, Marissa from CopyCrush, to craft compelling and authentic brand messaging. We create a brand voice that resonates with your target audience and aligns with your brand’s identity and positioning.
Step 3
Your brand strategy roadmap
We prepare a comprehensive brand strategy document that encompasses all the key elements of your brand, including brand positioning, messaging, and visual guidelines. Think of it as the compass that will guide your business. You’ll have the opportunity to review and provide feedback before finalizing the documentation.
Step 5
Implimentation
Now you can take your brand’s roadmap (aka brand strategy) to your designers or marketing team! If you would like us to help you further to design the vision to life, we can certainly help you further!
The ingredients
- A one-on-one, 3-hour virtual brand strategy sessions separated into 2 days (Collaboration with CopyCrush for brand voice development)
- Brand Strategy PDF document with the Brand Voice Guide
- Recording of the call
- Art direction in the form of a stylescape / moodboard
Investment: $1,850
*Price may be waived if a custom design package is booked
Why Us?
As a latina raised by immigrant parents, I get how difficult it can be to make the few resources that you do have work for you. My goal is to help those who have the desire and drive to make a positive difference in their community, pave the way for the future generation towards generational wealth, and of course make your dream biz a reality.
Which is why I have deticated myself to continue educating myself as a strategist and brand builder. One way I have done that was by being a certified Brand Strategist. That way we can be sure that you will get the best service that I can provide to you.
On top of that, we have partnered with expert copywritters that will ensure you have captivating messaging that will connect with your kind of people.
- Your brand has a bigger purpose than just yourself and have the drive to make an impact.
- You have an vision of the kind of brand you want to build but still unclear about how to stand out in the marketplace or develop a clear brand message.
- You are want to build a strong brand foundation before designing your brand identity.
- You realize that a brand is not just the visuals and you want people to feel connected with your mission/vision.
This isn't for you if:
- You don't have a clear idea of the kind of brand you want to build.
- You just want to jump straight to designing your brand based on your likes and dislikes.
- You have no idea on who the people you are trying to serve nor how to serve them.
FAQs
Have questions? We're here to help!
These services aren’t like an all-you-can-eat buffet. Instead, we tailor our prices to match your project. With this in mind, the typical price range for a project can range from $2k to $12k based on the scope, timeframe, and size of the business. For more info, please download our Design Kitchen Investment Guide and apply to book a free discovery call so I can give you a custom quote.
We love working with brands in different industries such as the food/bev, beauty, hair care, pet and lifestyle brands especially if you are women-owned, eco-friendly, and/or POC brand. However, we choose to work with brands that share similar values, truly care about their customers, and are passionate about making quality products. If you love what you have seen us do for other amazing brands, apply to book a free discovery call and let’s find out if we are a good fit (like chicken and waffles).
For Brand and Packaging projects, we require a deposit of 35% to begin your strategy workshop. Our projects are then divided into two or three monthly installments depending on your payment plan. All payments are securely made through our easy, online app Dubsado + Stripe.
Sorry, we do not offer refunds for deposit or paid invoices. We work hard behind the scenes, and we believe we deserve to be compensated for that.
Every project is different, and we’ll let you know your exact timeline once your application has been approved and your project has been locked into our calendar. As a benchmark, expect to set aside at least four months for brand and packaging projects, while custom gifs may take three weeks. For more details, please download the Design Kitchen Investment Guide.
Easy! We’re passionate about true collaborations which means honest communication throughout your entire journey. Depending on your project, you’ll have around 2-3 revision periods to refine your design. Worried you’ll need more than that? Don’t be. We’re continually improving our process and are confident we’ll have your design dished up hot before your revisions run out. And if the unexpected happens and you do need more, you can add on another round of revisions at our hourly rate.
If there were a degree in environmentally friendly visual design, we’d have it! We are constantly learning the ins, outs and intricacies of creating eco-friendly packaging so we can help you research and incorporate packaging that is kind to the environment. We’ll also help you source printers with the same ethos so your packaging is pro-planet from concept to distribution.
A great brand is not based on how cool your logo looks. At Palm & Palma, we believe that a brand is built with high-quality ingredients used across your customer’s journey. A logo is just one ingredient in the whole meal. But branding stretches beyond the visuals; it’s what the people think about your brand. Which is why we create strategic-based designs to ensure we serve you the best we can.
I will let you in on a surprise. Although we specialize in creating brands + packaging, we are open to expanding our services to website design upon request for our current/past clients. It can be in a form of a VIP Design Day or a monthly retainer. This way you will get continuous support from your design partner (aka Lisa).
Let's start your brand on the right foot!
Book a cafecito chat to see if we are a good fit for your needs!